Eero “Eero for Service Providers”

We had the pleasure of partnering with eero to make their very first (!) animated video with the launch of eero for Service Providers. Working in conjunction with their long standing, live action partner & VTS pal, NearFuture, we developed a style and concept for the video that highlights the end user experience, while also giving us an opportunity to reimagine how the inner workings of wi-fi in the home. Using the existing eero brand as a jumping off point, we worked closely with the brand team to refine and play on the messaging highlighted in the voiceover. We truly left no stone unturned in the process, with lots of iteration and experimentation. We then took a deep dive into animation, applying a ton of animation techniques (oooh, is that cel with Ae and a lil’ 3D trickery??) to make everything come together in a fluid and intentional way.