Lingo
What works for you
Every body is different and knowing what foods work isn’t always easy. We partnered with Squero and Lingo by Abbott on a 3D series that helps eliminate the guesswork.
We built a world of relatable characters where what you feel IS what you see – capturing those all-too-familiar moments, from late-night pizza to the “healthy” choice that didn’t quite land.
Behind the scenes
Ideas to image
Lingo helps you understand how your body processes food, offering insights that make everyday choices a little better, one meal at a time.
The team
Client — Abbot
Agency-Squero
Creative Directors
Alessio Krauss
Matteo Vianello
Executive Producer
Dan Stroud
Copywriter
Dina Lovinsky
Producer
Cody Lucas
Very True Story
Creative Director
Adam Glickfield
Executive Producer
Kristin Almy
Animation Director
Josh Parker
Producer
Rebekah Koerbel
2D Design
Jonathan Sundy
3D Design
Jess Herrera
Storyboards
Dennis Wardzala
2D Animation
Arley Cornell
Grant Perdew
Josh Parker
Latham Arnott
Taylor Yontz
2D Animation
Arley Cornell
Grant Perdew
Josh Parker
Latham Arnott
Taylor Yontz
3D Character
Can Erduman
Djeison Canuto
Jess Herrera
3D Asset/Environment
Arley Cornell
Garner Dumas
Pier Paolo
Terren Krietzman
3D Animation
Arley Cornell
Can Erduman
Garner Dumas
Jess Herrera
Josh Parker
Liana Krakirian
Pier Paolo
Taylor Yontz
Terren Krietzman
VO
Alexa Kahn
Ally Murphy
Composition
Jay Ringer
2D Animation
Jesse Peterson
