Zitara
A handcrafted look at energy.
Started by passionate engineers turned CEOs, Zitara needed a way to easily convey the complex systems of battery testing, optimization, and insights to create a more sustainable future.
Using a handcrafted feel to the overall aesthetic differentiated the brand from other, less comprehensive, companies.
Following the release on web, social, and with static assets used throughout the UX, Zitara has gone through multiple rounds of private and public sector funding.
The team
Agency - Squero
Creative Director
Adam Glickfield
Executive Producer
Kristin Almy
Design
Clemence Thune
Animation
Peter Cobo
Alex Deaton
Jordan Scott
Sound Design
Jesse Peterson
